The series ‘Processing…’ examines the connection between audience and artwork. Today, the selfie is a binding protocol that generates stacks of photos. In these, the focus is no longer fixed on the object of observation, but rather on the subject taking the picture. Photography serves as evidence that this object “exists”, and only because “a certain person” was there.
The project ‘My Lisa’ views Mona Lisa as the most recognizable icon of modern culture, a product of mass consumption and a place of worship that attracts 8 million visitors a year. Over the last four years, Nikola Mihov has spent totally 138 hours in front of Mona Lisa in the motley crowd coming from all over the world.
As an ironic gesture to the commercialization of La Gioconda, Nikola Mihov deconstructs the photographs of the project in mementos and household items.