In September 2011, the world’s biggest sperm bank stopped accepting red haired donors for a period: the demand for them was too low compared to the supply.
Single women, who currently represent half of the customer base, tend to select donors based on the search for a “dream prince”. Increasingly, new lives are engineered in an attempt to reach a sort of personal ideal, what philosophers call “individual or new eugenics”, and personal ideals rarely feature red hair.
As a provocation to this system, I decided to act as a geneticist who would classify the genetic variation of a species in the first step to preserve its diversity and components. I started by creating a matrix that would represent the red hair gene through 48 categories. Then, I set out on a journey looking for real people who could literally embody these categories.