Nuijen’s artistic practice focuses on visual culture. Her photographic works and moving images concentrate on digital mass media, specifically in relation to human identity. Nuijen often says she’s a sucker for images, as they seduce her on a daily basis. She is curious how this seduction takes place, what effect it has on our sense of reality, and how it (re)shapes identity. She investigates how images circulate and what this does to their meaning. Based on the vantage point of the viewer, she wants to question not only what we see, but also what we perceive to be real.