Empires, by their very nature, institutionalize difference, both between metropolis/colony and between colonial subjects. Imperial imaginary floods popular culture. Gender categories were one kind of bio-logic “new tradition” that European colonialism brought to Yoruba, as well as other African cultures. Can we assume social relations in all societies are organized around biological sexual difference? Western feminist concepts arise from the logic of the patriarchal nuclear family, a familiar form far from being universal. Male privilege, as an essential part of European ethos, is implicit in the culture of modernity. What if modernity models bring us to a new vision of “the other”? Beauty canons, stereotypes… decolonize feminism questioning the Eurocentric rational theoretical frameworks that construct gender categories in a universal manner.